About us

Edistera simplifies B2B wholesale buying and selling with a modern, intuitive platform designed for flexibility and mobility. Empower your sales reps and buyers to place orders anytime, anywhere, on any device

As a omnichannel B2B commerce platform, Edistera helps Manufacturers, Brands, and Distributors grow their wholesale businesses by delivering a seamless, omni-channel buying experience for retailers, dealers, and wholesale customers - whether online or in-person.

About us
About us

Our story

In 2013, while setting up an online store to sell electrical and solar energy products to wholesale customers, we faced a challenge: none of the e-commerce solutions at the time met the unique needs of B2B buying and selling. Determined to succeed, we customized an e-commerce platform from the ground up—and it worked.

Fast forward to today, we’ve transformed that hard-earned experience into, a powerful B2B commerce platform designed to help Manufacturers, Brands, and Distributors redefine their wholesale selling experience.

Our mission

We believe B2B buying and selling should be simple, seamless, and efficient. Our mission is to empower enterprises to drive business growth by delivering an enhanced and intuitive wholesale commerce experience for everyone involved.

"B2B commerce is different. It’s complex. It’s about relationships."

Our values

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Inclusion

Inclusion

We strive to always be friendly, honest and humble.

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Drive

Drive

We strive to be constantly learning, improving and executing with purpose.

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Tribe

Tribe

We strive to continuously help and push one another to improve.

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Focus

Focus

We strive to solve a few problems extremely well.

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Success

Success

We strive to see our success in customer success.